We know that in most sectors, we have to gear up for a big Q4. As we shared a couple of months ago, for ecommerce, Q4 brings in about 30% more revenue than other quarters. And every year, that Q4 total increases by 20%. But what’s easy to overlook in the holiday season excitement is this: every single quarter grows 20% in ecommerce revenue year over year.
Comscore’s latest report lays out the facts. In 2017 over 2016, Q1 grew 20%, Q2 grew 18%, and Q3 grew 20%. In 2017, each quarter was over 100 billion USD.