If you’ve read our load testing metrics and tips in other articles, you might have some ideas about ideal numbers and strategies.
If we want people to buy things from us, we need to make that process as easy as possible. Sound obvious? It should be. But - for our US readers - have you ever tried to buy a car? Was it easy, pleasant or simple? Based on our experience, the answer to that is a resounding “no.” You’d think that anyone running any business would want to make the buying process as easy as possible, since (obviousness alert) you need buyers in order to have business revenue.
We know that in most sectors, we have to gear up for a big Q4. As we shared a couple of months ago, for ecommerce, Q4 brings in about 30% more revenue than other quarters. And every year, that Q4 total increases by 20%. But what’s easy to overlook in the holiday season excitement is this: every single quarter grows 20% in ecommerce revenue year over year.
Comscore’s latest report lays out the facts. In 2017 over 2016, Q1 grew 20%, Q2 grew 18%, and Q3 grew 20%. In 2017, each quarter was over 100 billion USD.
We might all be breathing a sigh of relief. We survived the holiday shopping season, and what most of us consider the peak ecommerce season.
Don’t believe it. We’re all professionals, and there’s no time to rest, it turns out. Our reminder: keep load testing because ecommerce continues to increase.
When we talk about load testing, it’s easy to focus on consumer e-commerce. It’s convenient for examples, and we can all think of straightforward ways load testing might benefit during peak seasons like Black Friday. But you, as a developer, are doing yourself and your company a disservice if you’re focusing entirely on your consumer customer experience. Don’t overlook your B2B (business-to-business) performance as well.
Finally! Your site has hit the big time and your traffic is off the charts. Congratulations: is your site performance up to the task? Here’s a case where “be careful what you wish for” rings true: when that traffic rush hits, the best way to prevent disaster is with performance testing.
When should you plan for that traffic rush? Now. Start today.
It’s looming quickly on the horizon: that Q4 rush, the one-two punch of Black Friday and Cyber Monday. Even though Q4 approaches quickly, you’ve been tuning your site for months to get it to peak performance. For this last-minute tuning, we offer a few tips for an ecommerce performance testing checklist to help you get the most out of the final sprint.
One of the most common questions we hear is this: “what’s good e-commerce site performance?” The short answer is: it depends. The longer answer is more helpful: it depends, but there are some good baselines and rules of thumb that can help you get started.
One of the most important e-commerce areas to test is your shopping cart. Here, we’ll share some essential e-commerce tips and strategies to help you remove barriers to purchase through load testing your critical purchasing path.