Q4 is Here: Is Your E-commerce Site Ready to Handle the Load?

Q4 2018 is already upon us. It’s not too late to get your site ready to handle the peak traffic.

We all know Q4 represents the peak e-commerce traffic for the year. But in 2017, Q4 was about 30% higher than the preceding individual quarters (Q1 - Q3). Thus, we need to focus on Q4.

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Webinar: Prepare for the Holiday Peak-- Load Test Your E-commerce Website!

 

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5 Best Practices for Ecommerce Website Peak Performance

Now's the time when you are coming down to the wire on making sure that your e-commerce website is ready for the holiday rush. It's t-minus 66 days until Black Friday and even fewer days until the beginning of "Black Friday week," when many online retailers will start their sales.

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Load Testing Metrics and Tips

If you’ve read our load testing metrics and tips in other articles, you might have some ideas about ideal numbers and strategies.

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Shopping Cart Testing: Increase Performance and Completion

If we want people to buy things from us, we need to make that process as easy as possible. Sound obvious? It should be. But - for our US readers - have you ever tried to buy a car? Was it easy, pleasant or simple? Based on our experience, the answer to that is a resounding “no.” You’d think that anyone running any business would want to make the buying process as easy as possible, since (obviousness alert) you need buyers in order to have business revenue.

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Test Now for the Summer Rush

We know that in most sectors, we have to gear up for a big Q4. As we shared a couple of months ago, for ecommerce, Q4 brings in about 30% more revenue than other quarters. And every year, that Q4 total increases by 20%. But what’s easy to overlook in the holiday season excitement is this: every single quarter grows 20% in ecommerce revenue year over year.

Comscore’s latest report lays out the facts. In 2017 over 2016, Q1 grew 20%, Q2 grew 18%, and Q3 grew 20%. In 2017, each quarter was over 100 billion USD.

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Quick How-To: Choosing Your Load Test Size

You’re ready to run your load test, you’ve recorded a script, and you know what you want to test.

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Ecommerce Growth Up 20%: Keep Load Testing

We might all be breathing a sigh of relief. We survived the holiday shopping season, and what most of us consider the peak ecommerce season.

Don’t believe it. We’re all professionals, and there’s no time to rest, it turns out. Our reminder: keep load testing because ecommerce continues to increase.

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Don’t Overlook B2B Performance

When we talk about load testing, it’s easy to focus on consumer e-commerce. It’s convenient for examples, and we can all think of straightforward ways load testing might benefit during peak seasons like Black Friday. But you, as a developer, are doing yourself and your company a disservice if you’re focusing entirely on your consumer customer experience. Don’t overlook your B2B (business-to-business) performance as well.

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How to prevent 'disaster' with performance testing

Finally! Your site has hit the big time and your traffic is off the charts. Congratulations: is your site performance up to the task? Here’s a case where “be careful what you wish for” rings true: when that traffic rush hits, the best way to prevent disaster is with performance testing.

When should you plan for that traffic rush? Now. Start today.

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