If we want people to buy things from us, we need to make that process as easy as possible. Sound obvious? It should be. But - for our US readers - have you ever tried to buy a car? Was it easy, pleasant or simple? Based on our experience, the answer to that is a resounding “no.” You’d think that anyone running any business would want to make the buying process as easy as possible, since (obviousness alert) you need buyers in order to have business revenue.
We know that in most sectors, we have to gear up for a big Q4. As we shared a couple of months ago, for ecommerce, Q4 brings in about 30% more revenue than other quarters. And every year, that Q4 total increases by 20%. But what’s easy to overlook in the holiday season excitement is this: every single quarter grows 20% in ecommerce revenue year over year.
Comscore’s latest report lays out the facts. In 2017 over 2016, Q1 grew 20%, Q2 grew 18%, and Q3 grew 20%. In 2017, each quarter was over 100 billion USD.
We might all be breathing a sigh of relief. We survived the holiday shopping season, and what most of us consider the peak ecommerce season.
Don’t believe it. We’re all professionals, and there’s no time to rest, it turns out. Our reminder: keep load testing because ecommerce continues to increase.