Performance as an SEO and Advertising Booster

Tl;dr — Performance is a key factor in how likely your Google ads and organic results will be seen and how much you need to spend. It's just another reason why we're building a performance testing solution to help you ship better applications, faster.

This article covers how Google puts a premium on speed + performance and the nitty gritty of how your Google Ad Rank is impacted by those factors.


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How Load Testing Brings Developers & Marketers Together

Marketers and developers have often had somewhat of a contentious relationship. However, in the advent of cloud computing and a reliance on data-driven decision making, marketers and developers are required to work together and help each other like never before.

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