Consider These for Your End-of-Year Spending

Many businesses run on a calendar fiscal year. And even those that don’t often budget quarterly. No matter how your business is organized, you’re likely looking at getting some spending done before the end of the quarter. Here are a few ideas based on our experience in optimizing performance.

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ECommerce Performance Testing Checklist

It’s looming quickly on the horizon: that Q4 rush, the one-two punch of Black Friday and Cyber Monday. Even though Q4 approaches quickly, you’ve been tuning your site for months to get it to peak performance. For this last-minute tuning, we offer a few tips for an ecommerce performance testing checklist to help you get the most out of the final sprint.

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Testing Your Shopping Cart: Essential E-Commerce Tips and Strategies

One of the most important e-commerce areas to test is your shopping cart. Here, we’ll share some essential e-commerce tips and strategies to help you remove barriers to purchase through load testing your critical purchasing path.

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Performance Testing for the 2016 Olympics

The 2016 Summer Olympics will be the most-watched television event in the world for two weeks.

The engineering team at USA Gymnastics knew it was time to ramp up performance testing, and Load Impact is proud to partner with them to make sure their website and infrastructure will be ready to handle the prolonged uptick in traffic.

USA Gymnastics improved average load times on its most important pages by nearly 100 percent across the board, and they got there by analyzing data from their Load Impact tests.

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QCon Rio - Why Bandwidth Doesn't Matter

We'll be speaking at this year's QCon conference in Rio on September 24th and 25th and hope to see you there!

Our founder, Ragnar Lönn, will be giving a presentation on "Why bandwidth matter - why network delay will always limit web performance and what to do about it" that promises to lead to many interesting discussions.

If you can't make it to Rio, don't worry, we'll be sure to share the highlights of the presentation right here on our blog. Feel free to add your comments and thoughts on the topic in the comment section below.


Why bandwidth matter - why network delay will always limit web performance and what to do about it

Many people think more bandwidth is the answer to the question of how to speed up website load time, but due to the request-response nature of the HTTP protocol, page-load time will always be a minimum of the number of items multiplied by the network delay between client and server. Even infinite bandwidth will not make things faster than the fundamental limit dictated by network delay.

This talk will highlight some of the problems with the current HTTP protocol, like its sensitivity to network delay and how that has affected both web development and browser/client evolution, making people create lots of imaginative workarounds for a protocol that was designed in another era, when web sites and pages were small and simple.

We will show exactly how network delay affects performance for the "chatty" protocol that is HTTP, how browsers try to counter the negative effects by parallelizing downloads, and how that in turn causes problems on the server side and sometimes in the network.

This presentation will explain the relationship between page load times and network delay, why bandwidth often doesn't matter, and discuss how modern browsers use parallel TCP connections in order to get around the network delay problem and speed up page load time.

We will also discuss what happens in the future, especially with the introduction of HTTP2, which will totally change the rules, and explore this new version from a performance perspective.


If you'd like to book some time with Ragnar while he's in town, please contact us.

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