Q4 is Here: Is Your E-commerce Site Ready to Handle the Load?

Posted by Maria on Oct 4, 2018

Q4 2018 is already upon us. It’s not too late to get your site ready to handle the peak traffic.

We all know Q4 represents the peak e-commerce traffic for the year. But in 2017, Q4 was about 30% higher than the preceding individual quarters (Q1 - Q3). Thus, we need to focus on Q4.

But that tells only part of the story. The part that is most significant for us as e-commerce developers and devops experts is the growth in Q4 from 2016 to 2017.

In Q4 2016, Desktop + Mobile E-commerce Retail USD totalled $109.3 billion. In Q4 2017, that total was $131.2 billion USD.

Q4 2017 was 20% higher, year over year, than Q4 2016. But if your management is telling you everything’s going to be OK because it worked fine in 2016, Here’s your ammunition.

Compared to the first three individual quarters in 2016 which averaged about $85 billion, Q4 2017 was about one and a half times higher.

credit card (blue)

There’s the info you need to justify your load testing investment to your management. If you’re still running on the same infrastructure with the same code speeds, API responses and caches you had in 2016, you’re already behind.

According to Comscore, 2018 shows no signs of slowing. With the very public and rapid demise of major brick-and-mortar retailers in the consumer segment and continued modernization in B2B, it takes only a casual look at the news to see that 2018’s Q4 is likely to break all previous records.

Our recommendation: get load testing now to determine where your code and your infrastructure need more investment. It’s likely getting to be too late to restructure and rework, but you can hit trouble spots now.

Happy testing!

(Stats from State of the US Online Retail Economy in Q4 2017)

Topics: ecommerce, website testing, load testing on a deadline, ecommerce growth

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