Velocity 2015: Santa Clara

Summertime typically means the season of great tech conferences in the U.S., and Load Impact is more than ready to hit the road and share our expertise in web performance with developers and other industry experts.

Velocity, held Wednesday-Friday in beautiful Santa Clara, Calif., will feature many of the world's renowned performance experts alongside marketing geniuses and high-ranking executives from some of the biggest companies in technology.

So, here's a quick list of some of the speakers we're looking forward to seeing at the conference.

API Marketing

We'll start with our very own Vanessa Meyer, whose chat about using APIs as a marketing tactic is sure to draw a crowd of fellow growth hackers.

The presentation will use core concepts of strategic marketing — such as positioning, pricing, targeting, promotion, product, and distribution — to create a framework for either marketing an API or developing an API as a key tactic in a growth marketing strategy.

Vanessa is speaking at 1:55 p.m. Wednesday, and it will be a great mid-afternoon chat on the first day of the conference.

Real User Monitoring (RUM) at LinkedIn

For our fellow performance engineers at Velocity, this talk on how LinkedIn used Real User Monitoring to drive optimizations and improve performance will surely be very interesting. It's always great to see how the big names in tech are thriving.

Ritesh Maheshwari, a performance engineer at LinkedIn, will lead this talk that starts at 1:45 p.m. Thursday.

Speeding up the Playstation 4 Interface

The Playstation 4 had the most prolific release in video game console history in late 2013.

One of the improvements Sony boasted was the great technology that powered the console's user interface, which is a unique web/native hybrid application.

Front end engineer JP Castro will share how his team managed to improve the PS4's performance compared to its previous consoles.

Castro's presentation will be a great way to wind down the final hours of the conference at 5:05 p.m. Friday.

You can find the full conference schedule here, and you can find us at Velocity by reaching out on Twitter. We hope to see you there!


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